Best CRM for your Restaurant business in 2025

While delicious food is a necessity, the real secret behind the success of the top restaurants in 2025 is how well they understand and treat their customers. Today’s dinner expects more than good service – they want personal experiences, quick reservations, and an award for their loyalty.

Where the restaurant CRM (Customer Relations Management) Software arrives. These devices help the owners and managers of the restaurant make strong relationships with guests, track preferences, automate reservations, send personal proposals, and return regularly.

In fact, according to a 2024 survey by Toast, restaurants using CRM tools saw a 27% increase in repeat visits and a 19% boost in customer lifetime value.

In this post, we are breaking 6 best restaurant CRM software for 2025, which go beyond the management of contacts. Whether you run a comfortable cafe or a fast-growing chain, these platforms can help you create a better guest experience, smarter marketing, and smooth operations.

Ready to see which CRM system fits your restaurant best? Let’s dive in and explore the options that could turn your customers into loyal fans

10 Best CRM Software Comparison Table (2025)

CRM Platform	Best For	Key Features	Ease of Use	Pricing	Ideal For
Salesforce	Comprehensive Enterprise Solutions	Advanced customization, AI-powered analytics, and extensive integrations	Moderate	Starts at $25/user/month	Large enterprises need robust, scalable solutions
HubSpot CRM	All-in-One Marketing & Sales	Free tier available, marketing automation, email tracking, user-friendly interface	High	Free to $50+/user/month	Small to medium businesses seeking integrated marketing tools
Zoho CRM	Budget-Friendly CRM	Multichannel communication, AI predictions, customizable dashboards	High	Starts at $14/user/month	Startups and small businesses on a budget
Pipedrive	Sales-Focused Teams	Visual sales pipelines, activity reminders, and email integration	Very High	Starts at $15/user/month	Sales teams need a straightforward, visual CRM
Microsoft Dynamics 365	Integration with the Microsoft Ecosystem	Seamless Office 365 integration, AI insights, customizable modules	Moderate	Starts at $65/user/month	Businesses already using Microsoft products
Freshsales	Sales and E-commerce	AI scoring, omnichannel communication, CPQ module, Shopify integration	High	Starts at $15/user/month	Sales managers, e-commerce teams
Creatio CRM	Custom Workflows Across Teams	No-code customization, modular structure (Sales, Marketing, Service)	High	Starts at $19/user/month	Fast-growing companies need scalable, tailored CRM tools
HoneyBook	Freelancers & Creative Entrepreneurs	Project tracking, invoicing, contract templates, no-code workflows	Very High	Starts at $19/month (billed annually)	Solo professionals and creative businesses
Zendesk	Customer Support Teams	AI support, integrated chatbots, and omnichannel customer service	High	Starts at $19/user/month	Support-focused teams need robust ticket management
Monday Sales CRM	Team Collaboration & Workflow Customization	Custom workflows, real-time collaboration, full-cycle customer management	Very High	Starts at $10/user/month	Small to mid-sized teams looking for flexibility and automation

Why Restaurant CRM is Important

Running a successful restaurant today is more than just great food – it is about having a permanent relationship with your customers. In a world where dinner has endless options and high expectations, using a customer relationship management (CRM) system is not only helpful, but this is necessary.

Here’s why it matters:

1. Personal Touch That Keeps People Coming Back

Ever had a regular walk-in and the server remembers their favorite dish? That’s personalization, and CRM software makes it scalable. It stores customer preferences, birthdays, order history, and even feedback, so your team can offer a tailored experience every time.

2. Smart Sales Without the Hard Sell

A good CRM helps you gently upsell. For example, if a guest often orders vegetarian meals, your system can flag them for targeted promos when you launch a new plant-based menu. That kind of insight leads to more orders, without being pushy.

3. More Time for Hospitality, Less on Admin

The CRMS automatically explains repetitive functions such as reservation reminders, follow-up emails, and loyalty point tracking. This frees your employees to focus on what they do: creating a great food experience.

4. Assigned Person

Instead of guessing what your customers want, a CRM shows you. You can track visit frequency, average spend, and even identify which dishes bring people back. This kind of data helps you make smarter menu, marketing, and staffing decisions.

10 Top CRM for your Restaurant business

 1. Salesforce CRM

Salesforce CRM is one of the most powerful and flexible customer relationship management tools available today. Is it shining how adaptable it is – you can shape it to match your accurate professional needs, whether you are managing the lead, automatic sales processes, or offering customer aid. With a detailed selection of the underlying features and thousands of third-party app integrations, Salesforce gives all sizes of businesses the ability to create a CRM system that feels tailored.

This is especially very good for companies that want to scale. You can start simple and gradually add more equipment as soon as your business grows. Salesforce also brings advanced equipment such as Einstein AI, which provides smart suggestions based on customer behavior, and powerful dashboards that help teams track performance and customer activity in real time.

Now, it is worth noting that Salesforce is not the easiest CRM to set up. Because it offers a lot of adaptation options, it takes some time – and usually some training – to be comfortable for admins and teams. Unlike some platforms, it does not come up with sample data for tests, so you will need to use equipment such as your formation or Makro. The good news is that Salesforce provides a lot of supporting guides, webinars, and a global support community called the Trailblazer, where users share tips and solutions.

For those businesses that already use devices such as Slack, Tableau, or other Microsoft apps, Salesforce offers deep integration options to keep your workflow smooth. Whether you want to improve sales tracking, personalize the customer outreach, or manage the operation more efficiently, the Salesforce CRM gives you a building block to do all this, your way.

2. HubSpot CRM

If you’re looking for a CRM that won’t overwhelm you with complexity, HubSpot might be your perfect match. It’s an all-in-one platform that brings your marketing, sales, support, and even content tools under one roof. Everything just works together, whether you’re capturing new leads, sending out email campaigns, handling customer support, or updating your website. No more jumping between tabs or platforms to keep your team in sync.

What makes HubSpot shine, especially for small and mid-sized businesses, is how easy it is to use. You don’t need to be a tech wizard to get started. Right from the beginning, it helps you automate the boring stuff: logging emails, scheduling meetings, syncing contact info, and tracking your deals. And the best part? There’s a forever-free plan with unlimited contacts and users, which is a rare find.

Of course, the free version has its limits. If you need deep customization or more advanced reports, you’ll probably want to explore the paid plans. Some users also mention concerns around how consent tracking works in the system, especially when automating communications. But overall, HubSpot is a strong, reliable choice for teams that want a CRM that grows with them, keeps things organized, and puts customer experience front and center, without the tech headaches. Paid plans start at just $18/month, making it a budget-friendly option for growing businesses.

3. Zoho CRM

If your business is picking up speed and you’re looking for a CRM that can keep up without slowing you down, Zoho CRM is worth a serious look. It’s built to help growing teams stay organized, whether you’re at your desk or working on the go. With smooth desktop and mobile versions, it’s easy for sales reps and managers to track leads, manage tasks, and stay connected with customers in real time.

What makes Zoho stand out is how customizable it is without being complicated. You can tweak dashboards, set up smart workflows, and monitor performance all without needing to write a single line of code. Its AI assistant, Zia, even gives you helpful suggestions, like which leads to follow up on or how to clean up your pipeline. And if your team wants more control under the hood, Zoho offers developer tools and API access to build out exactly what you need.

Zoho also shines when it comes to communication. It brings phone, email, live chat, social media, and even messaging apps into one clean interface, so you can see every customer conversation in one place. No more hunting through tabs or chasing down old emails. And with real-time analytics and reporting built in, you always know what’s working and where to improve.

While Zoho’s entry-level plans are super affordable and come packed with features, some of the more advanced options like deep automation, live behind higher-tier pricing. A few users also mention it can slow down a bit during peak hours. Still, for fast-growing businesses that want a scalable, flexible, and budget-friendly CRM that simplifies how you manage sales and customer relationships, Zoho CRM is a smart and solid pick.

4. Pipedrive

Pipedrive is made with salespeople in mind. From its clean interface to its smart automation tool, it takes chaos out of sales and helps the teams to close more deals with less trouble. Is it standing out how easy it is to use when packing in powerful features.

Sales representatives can quickly see where each deal stands, set the reminder, and automatic the follow -up follow -up so that nothing falls through the cracks. Even to suggest AI uses that lead is worth focusing on. For managers, Pipedrive gives full visibility into team performance and sales activity, with drag-and-drop dashboards and customizable reports.

One thing we love? The built-in email marketing add-on, Campaigns by Pipedrive, makes it easy to stay in touch with leads and customers without jumping between platforms. You can also connect Pipedrive with popular tools like Zoom, Trello, and Google Meet. Its marketplace is packed with useful integrations to fit right into your workflow.

While it’s laser-focused on sales and may not suit every department, that’s its strength. It delivers exactly what sales teams need, nothing more, nothing less. If you’re looking for a CRM that helps you move fast, stay organized, and close more deals, Pipedrive is a smart pick.

5. Microsoft Dynamics 365

Microsoft Dynamics 365 is a powerful CRM and business management tool, especially great for restaurants already using Microsoft tools like Outlook, Excel, and Teams. What makes it stand out is how it blends customer relationship management with enterprise resource planning, giving you one system to manage guests, reservations, finances, staff communication, and more.

One of the most useful features is its ability to pull in real-time data and turn it into actionable insights. Whether you’re tracking frequent diners, planning targeted promotions, or identifying guests who might not return, Dynamics helps you make smarter decisions without the guesswork. Plus, it integrates with mobile apps, social media, and other platforms, so your data flows together seamlessly.

That said, it’s a complex tool that may take some time to set up, and you might need IT support to unlock its full potential. But for larger restaurant groups or fast-growing operations that already use Microsoft products, it offers a smart, secure, and scalable way to manage both your customers and your business under one roof.

6. Freshsales

Freshsales by Freshworks is a standout CRM, especially for sales managers who require clear visibility, smart automation, and deep analysis. Does it shine how well it balances powerful features with purposeful? You do not need to be a technical specialist to start – the setup is sharp, and the clean interface keeps things comfortable. Sales managers can easily monitor the performance, set custom workflows, and assign leads based on experience or recent victory, which helps customize team productivity.

One of its most important accessories is the Omnichannel Communication Hub. Whether it is a call, email, chat, or social media message, everything lives in one place and is recorded under each client’s profile. This means smooth interaction, fewer follow-ups, and better tracking.

The AI also steps in with helpful prompts, predicts lead quality with scoring, and automates much of the manual work, giving teams more time to focus on selling.

For e-commerce businesses, Freshsales is even more valuable thanks to its built-in CPQ module and Shopify integration. It lets teams create and send quotes, sync customer data, and run live campaigns effortlessly. Whether you’re a growing sales team or scaling your CRM for long-term use, Freshsales offers just the right mix of intelligence and flexibility.

Quick Takeaways:

• Ideal for sales managers needing smart lead routing, AI reports, and omnichannel communication.
• Built-in dialer, chatbot, social messaging, and CPQ module support deeper engagement and faster quoting.
• Simple setup, great customer support, and a balance of sales-first features make it a solid choice.

7. Creatio CRM

Creato is a powerful CRM that brings your marketing, sales, and customer service teams together under a single platform. Starting from only $ 19 per user per month, it is designed to help businesses manage the entire customer travel-from the first touch to long-term loyalty.

One of the most liked things about users about Creatio is how easy it is to customize it. Thanks to its no-code/low-code design, even non-technical users can create workflows, dashboards, and automation that conform to their team’s way of functioning. Whether you are closing the lead, the deal, or providing customer aid, the creation helps everyone align and keep it on track.

The CRM is divided into three modules. Sales, Marketing, and Service—which makes it easy to focus on exactly what your team needs. For example, marketing teams can run smarter campaigns, sales reps can automate deal pipelines, and support agents can manage tickets from one clean interface.

And it doesn’t stop there, Creatio also offers scalable plans for growing businesses. You can start with just a few users and upgrade to unlock more advanced features like on-premise hosting, HIPAA compliance, and unlimited storage.

If you’re looking for a CRM that balances ease of use with powerful tools and doesn’t lock you into rigid workflows, Creatio is worth a look. It’s already winning praise for its user-friendly interface, robust customization, and strong support community. In fact, on TrustRadius, it scores an impressive 9.2 out of 10.

Whether you’re a fast-growing startup or a well-established company ready to connect your customer journey from end to end, Creatio is designed to grow with you at your pace, on your terms.

8. HoneyBook CRM:

If you’re a freelancer or a small business owner, especially in creative fields, HoneyBook is designed with you in mind. It’s more than just a CRM; it’s a full business management tool that helps you stay organized, get paid faster, and give clients a professional experience from start to finish.

With HoneyBook, you can manage leads, track projects, send contracts and invoices, and even automate your workflows all from one intuitive dashboard. During our testing, we were impressed with how easy it was to customize the dashboard with what matters most: your calendar, tasks, upcoming meetings, and key project info. Even if you’re not tech-savvy, setting up workflows and sending professional documents is surprisingly simple, thanks to its no-code automation tools.

While it might not offer the deep flexibility of some larger CRM platforms, HoneyBook still hits the mark for most solo entrepreneurs and small teams. Its clean interface makes client communications, proposals, and payment tracking feel effortless. Integrations with Google Calendar, Gmail, and QuickBooks are another plus, streamlining your day-to-day without extra hassle.

A few things to keep in mind: HoneyBook doesn’t offer a completely free version, only a 7-day trial. And if your business has complex needs or a larger team, you might find its customization options a bit limited. However, for those just looking for a smooth, all-in-one system that simplifies contracts, payments, and scheduling, it’s a solid investment.

The platform holds a strong 8.7/10 rating on TrustRadius, showing that most users are satisfied with how it handles client relationships. One user summed it up perfectly: “We use HoneyBook for every contract we send to employees and clients. It keeps all our agreements in one place, saves time with templates, and ensures everyone’s on the same page.”

9. Zendesk

Zendesk is one of the best CRM platforms for companies that need smooth coordination between sales, marketing, and customer support teams. It brings all your customer data and team communications into one easy-to-use platform, helping everyone stay aligned and offer better service. With Zendesk, customer info is always up to date and accessible, so whether you’re replying to a support ticket or sending a marketing email, your team has the full picture.

What makes Zendesk stand out is its smart use of AI and collaboration features. Tools like “side conversations” allow employees from different departments to jump in and help out without switching systems. You can also add “light agents” like managers or technical experts to help on tickets when needed, keeping communication smooth and organized behind the scenes.

The AI has been trained on billions of support tickets, so it’s excellent at guiding team members with smart prompts and auto-suggestions. This helps resolve customer issues faster and more accurately. It also powers chatbots that handle basic questions and pass more complex ones to human reps with helpful context. For managers, Zendesk offers real-time insights through customizable dashboards to track performance, ticket handling, and customer satisfaction.

Zendesk is browser-based, with no need for complex installations. Its clean interface is easy to navigate, and users can personalize their dashboards with simple drag-and-drop tools. There’s also a massive app marketplace with over 1,500 options for analytics, communications, finance, and more, making it easy to integrate with tools your team already uses.

While Zendesk is a bit pricier than some other CRMs and mainly offers support through a ticket system, its powerful features and collaboration tools make it a great choice for businesses that care about strong internal teamwork and seamless customer experiences.

10. Monday Sales CRM

Monday Sales CRM is a flexible and easy-to-use tool built specifically for small and mid-sized businesses. It helps teams manage leads, sales pipelines, and post-sale activities all in one place. What makes Monday stand out is how customizable it is—you can modify workflows, dashboards, contact statuses, and email triggers to match how your business operates without needing deep technical skills.

The interface is clean and visual, so it’s easy for anyone on the team to get started quickly. You can automate repetitive tasks like sending follow-up emails or updating deal stages, saving hours of manual work each week. Plus, it’s built-in integrations with tools like Slack, Zoom, and Mailchimp keep everything connected and running smoothly.

Monday doesn’t stop at closing the deal—it supports the entire customer lifecycle, from lead generation and onboarding to invoicing and relationship management. Teams can collaborate in real time, get full visibility into client activity, and build workflows that ensure nothing falls through the cracks.

• Customizable pipelines, dashboards, and workflows to match your sales process
• Easy automation for follow-ups, task reminders, and deal progression
• Full-cycle customer management from lead to post-sale support

This makes Monday Sales CRM a great option for growing businesses that want a scalable, no-fuss CRM that boosts productivity without overwhelming the team.

The 3 Types of CRM — And Why Restaurants Need a Mix of All

When people talk about CRM (Customer Relationship Management) systems, they’re usually referring to one of three main types. Each type focuses on a different aspect of how you manage and grow customer relationships, and most modern restaurant CRMs combine features from all three.

Let’s break it down:

1. Operational CRM – Your Daily Sidekick

This type helps you handle the day-to-day tasks that keep your restaurant running smoothly. Think managing reservations, confirming bookings, sending follow-up texts, or automating loyalty rewards. It saves time and keeps service consistent, especially during rush hours.

2. Analytical CRM – The Brain Behind the Scenes

Ever wonder which dishes bring people back, or which campaigns drive traffic? Analytical CRMs dig into your customer data to spot trends—like your most popular menu items, the best times to send promotions, or what keeps loyal customers coming back. This info helps you make smarter business decisions.

3. Collaborative CRM – The Team Connector

In a busy restaurant, communication between front-of-house, kitchen, and marketing is key. A collaborative CRM ensures everyone is on the same page. For example, if the kitchen team updates ingredient availability, the marketing team can adjust promotions or specials in real-time.

So, what’s the best option for restaurants?
The truth is, you need a bit of all three. Most restaurant-focused CRMs—like Toast or Upserve—blend these features into one system, giving you a well-rounded tool that supports both daily operations and long-term growth.

In short: a smart CRM doesn’t just store customer data—it helps you use it to serve better, sell smarter, and keep guests coming back.

Benefits of Using Restaurant CRM

Running a restaurant is tough, but a smart CRM system can make it a whole lot easier. It’s not just about storing customer info—it’s about using that info to improve how you serve, market, and grow.

Here’s what a restaurant CRM can do for you:

1. Keep Guests Coming Back

A CRM helps you remember what matters to your customers, like their favorite dish, seating preferences, or even dietary needs. When people feel seen and remembered, they come back. That’s the difference between a one-time visit and a loyal regular.

2. Boost Sales Without Being Pushy

With the right insights, you can send out special offers that your customers care about. For example, if someone usually dines in on weekends, offer a Saturday-night promo. Or suggest wine pairings based on past orders. That kind of thoughtful upselling works.

3. Simplify the Day-to-Day

From taking reservations to managing waitlists and follow-ups, a CRM can automate the routine stuff, cutting down errors and freeing up your staff to focus on service. Tools like Toast and SevenRooms have built-in features that make this seamless.

4. Smarter, Targeted Marketing

Instead of sending the same email to everyone, a CRM lets you group customers by habits and preferences. That means your promotions feel more personal and less like spam, leading to better open rates and more foot traffic.

5. See What’s Working (and What’s Not)

Get real-time reports on things like customer frequency, average spend, and top-selling items. This lets you tweak your strategy quickly, whether it’s changing up your menu or launching a new loyalty perk.

What Features Should You Look for in a CRM?

A CRM isn’t just a tool—it’s your team’s daily assistant. It organizes your contacts, helps you follow up with leads, and keeps your marketing and sales in sync. But with so many CRMs out there, how do you know what features matter?

Let’s walk through the core features that make a CRM truly useful—and worth the investment.

1. Sales Tools That Help You Sell

Your CRM should feel like a helping hand, not a spreadsheet with a login. A good CRM lets you track every potential deal and helps you move leads through the sales funnel without dropping the ball.

From logging emails and calls to setting reminders and tracking where each deal stands, these tools keep your sales process organized. Some CRMs even offer AI suggestions so you know which leads to prioritize or follow up on next. It’s not about having every bell and whistle—it’s about having the right tools that make closing deals smoother.

2. Contact Management That’s Useful

Forget spreadsheets. Your CRM should serve as a smart, customizable database where every customer interaction is logged automatically or manually. You should be able to:

• Create detailed customer profiles
• Track calls, emails, and notes in one place
• Segment your contacts by behavior, purchase history, or tags

Tools like HubSpot offer flexible fields so you can track exactly what matters to your business/

3. Built-In Marketing That Speaks to Your Audience

Many CRMs now come with marketing tools baked in. This could mean sending email newsletters, tracking which links people click, or even monitoring what folks are saying about your brand on social media.

It’s all about connecting with your audience in meaningful ways. When sales and marketing live in the same system, your outreach becomes more targeted, and your campaigns feel more personal.

4. Customer Support Features That Build Loyalty

Since CRM stands for customer relationship management, support tools are a must. Your CRM should help your support team:

• Track and respond to support tickets
• Monitor case status and resolution times
• Record customer feedback and satisfaction

5. Insightful Reporting and Analytics

Guesswork has no place in business decisions. That’s why strong reporting features matter. Whether you’re looking at how many calls your team made last week or figuring out which campaign brought in the most leads, the right CRM will lay it all out clearly.

No more manual number-crunching—just insights you can use.

6. Automation That Saves You Time

One of the most powerful parts of any CRM is automation. Whether it’s a simple follow-up email or a complex lead routing process, automation features let your CRM do the heavy lifting.

For example:

• A new lead fills out your contact form → CRM alerts the right rep
• A deal is won → CRM automatically sends a welcome email and creates a task for onboarding

CRMs like Zendesk offer drag-and-drop builders or step-by-step automation setups, making it easy to streamline tasks and reduce manual work.

Conclusion:

At the end of the day, running a successful restaurant in 2025 isn’t just about serving great food—it’s about knowing your guests, remembering what they love, and creating moments that make them want to come back. That’s where a solid CRM Restaurant app development company becomes your secret ingredient. The right restaurant CRM software doesn’t just organize your contacts—it helps you deliver personalized service, streamline reservations, send out timely offers, and build lasting customer loyalty. Whether you’re managing a small café or a growing chain, the right CRM can transform everyday service into unforgettable guest experiences.

As you think about which CRM is the best fit for your restaurant, focus on what matters most to your team and your customers. Do you need help with marketing campaigns? Smarter reservation tracking? Better follow-ups with your regulars? Platforms like HubSpot, Freshsales, Salesforce, or Microsoft Dynamics 365 each bring something different to the table. The best CRM isn’t just a tool—it’s a partner in your growth. So if you’re ready to boost repeat visits, connect with your guests on a deeper level, and simplify your day-to-day operations, it’s time to bring a CRM into the kitchen and start building stronger relationships—one customer at a time.

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